Google Local Services integration

What Google Local Services does

Local Services Ads place a Google-Guaranteed business above the search results and charge per valid lead. Since October 1, 2026, a missed call can be one of those leads. Google's How leads work page (read 2026-11-02) includes this case: "You missed a phone call during your business hours and the customer stays on the line for more than 20 seconds." The 15-day rule and Charge Status are in Google LSA missed-call charges: what changed Oct 1.

What counts as a Google LSA lead now

Google lists several ways a valid lead is created. Sameday's work on this page is the phone call.

• Answered. "You answer a phone call or you call the customer back and speak with the customer." If you or someone at your business answers, even after 20 seconds of ringing, Google does not charge on ring time. The call is evaluated as an answered call.

• Missed, more than 20 seconds, in business hours. Business hours are "the hours you set in your Google Business Profile." If an ad schedule differs, unanswered calls are charged only inside both the active ad schedule and those hours.

• Message, voicemail, and booking. Google also lists a text or email, a voicemail, and a booking request. Booking leads are only available in the United States and Canada. A voicemail or automated greeting during business hours is treated as a connected call and can be charged if the caller stays on more than 20 seconds.

How to check a charged lead

On the Leads page, Charge Status shows Charged, Not charged, In review, or Credited. The Feedback Survey is how you flag a poor-quality lead. Credits and the 15-day rule are in the missed-call explainer.

What Sameday does with each LSA lead

For Google LSA management, Sameday answers Local Services calls 24/7, including after hours and during spikes, and books the jobs that fit.

• Answers the call.

• Qualifies the caller against your playbook.

• Books the job into your field-service software, including ServiceTitan (Certified ServiceTitan app), Housecall Pro, Jobber, Service Fusion, FieldRoutes, and FieldPulse.

• Follows up by text and call on leads that didn't connect. Missed-call leads called back within a minute. See speed to lead and missed-call text back. Campaigns reach contacts who have given the consent required by law.

Why it matters

A Local Services lead is billed whether you book the job or miss the call. Sameday answers the call, qualifies the job against your playbook, and can book it into your field-service software during the call, so a charged lead can become a job on the board.

FAQ

Does Sameday answer Google Local Services calls?

Yes. Sameday answers Google Local Services calls 24/7, including after hours and during spikes. It qualifies the caller against your playbook and can book the job into your field-service software during the call.

What does Sameday do when an LSA call does not connect?

It follows up by text and by call. Missed-call leads called back within a minute. Campaigns reach contacts who have given the consent required by law.